Transforming nearly seventy years of industrial craftsmanship into a contemporary brand system, capable of projecting the authority and maturity needed to stand out in the demanding Contract sector. With that premise in mind, our starting point was a logo already defined by the client. Our job was to expand its visual and verbal ecosystem to build a robust brand universe. We updated their corporate language to genuinely connect with an industry where design and communication are, now more than ever, absolute deal-breakers.

Steering clear of fleeting trends or disruptive gimmicks, we backed a timeless aesthetic. In the Contract sector, beauty is a given, but reliability is the real prestige. We positioned Cancio as the safe, solid choice, turning their maturity into a highly desirable asset.

To achieve this, we stripped away the cold corporate feel and brought back the honest truth of the trade and the soul of the factory floor. Highlighting their in-house production and local manufacturing in Villalba de los Alcores isn’t just a nostalgic nod, it’s proof of a real infrastructure that guarantees total control over details, materials, and deadlines.

Their language needed to reflect a highly experienced industrial authority, cutting out the marketing fluff. We defined a brand voice structured to be direct, approachable, and enduring. Steering clear of gimmicks, passing fads, and overly poetic or stiff corporate speak, we built a system of honest, documentary-style claims.

The visual identity stems from a primary palette built on chromatic pairs (light/dark) of four core colours. This foundation ensures consistency and recognition right from the start, while allowing a secondary palette to step in and embrace the dynamic nature of new collections. The non-negotiable rule is to anchor everything on black and white as the pillars of an elegant, minimalist design.

The web and editorial design rely on a clean, organised structure that plays with balanced asymmetry, breaking rigid layouts to create real visual impact. The secret to the layout is the absolute dominance of negative space, which prevents visual clutter, elevates the perceived value, and draws the eye straight to the lines of the furniture.

Blumm was born to break that mould, translating the physiology of the hormonal cycle into a practical, day-to-day plan you can actually use. Our job was to build the project from the ground up, covering naming, strategic positioning, corporate identity, and digital product design to build a rock-solid ecosystem ready for launch and future funding rounds.

The strategic challenge was fixing the disconnect between logging a symptom and knowing what to do about it. We positioned Blumm in a space of applied science and pure common sense. To achieve this, we translated dense medical and sports data into an intuitive information architecture. On the UX/UI side, we structured the interface so that a massive crossover of variables (life stage, clinical nutrition, and training periodisation) resolves into a clean, frictionless, and action-oriented user experience.

Pushing back against the sector’s standard aesthetic codes, we completely ruled out standard-issue pink and literal iconography. Pulling from the naming’s conceptual thread, we used floral elements as a running motif to visually differentiate the cycle’s phases and the app’s core pillars. We gave them an abstract, out-of-focus treatment with a vibrant, intense colour palette. The result is a unique, highly recognisable visual code that feels organic, sensory, and almost scientific, steering well clear of the conventional.

This striking graphic universe lives alongside a clean, highly functional interface system.

Our approach blends the classic with the modern, combining a striking typeface with illustrations inspired by the Gyotaku technique, where objects are printed onto paper to capture their details organically.

Natural-textured backgrounds enhance the handcrafted feel, reinforcing the brand’s freshness and authenticity. We’ve also designed a light-hearted iconography to effectively convey key values such as origin, traceability, and the octopus preparation process in an engaging and accessible way.

We’ve developed a visual and graphic universe centered around an existing logo, completely redesigning their website, packaging, and editorial elements. Embracing their philosophy, we’ve crafted a distinctive and sophisticated art direction, enhancing the product and setting it apart in the highly demanding professional market it targets.

The concept behind this product includes label design, packaging, and photography and video direction, capturing the contrast between the raw, rugged vine and the wine’s delicate nature and color.

We played with the sense of touch, creating a textured volume that mimics the texture of the vine. The entire exterior is intentionally dark, allowing all light and attention to be drawn to the wine’s color once it’s poured.

We crafted their label with the duality in mind between the character’s persona and the wine’s characteristics, blending the literary with the varietal. The outcome is a clean, floral, and elegant image.

The combination of a distinctive landscape and the unfolding narratives within it gives this brand a cohesive and versatile essence, from the winery’s branding to the characterization of its characters.
We achieved a fresh and sophisticated label that sparks conversation wherever it’s enjoyed.